7 Tips & Counting for Leveraging Your Social Network

Much of our training for AmeriCorps members and other community leaders this year has focused on the theme of "Leveraging Social Networks for Social Impact".  For instance, I recently led a brown bag session on this subject at the Boston Center for Community & Justice. 
Getting ready for our session on this subject matter for our Leadership Woburn adult community leader training tomorrow night, and thought I'd share the list of 7 Tips for Leveraging Your Social Network that we've used previously, and see what other additions people would add to this list.  Add your comments below: 
  1. Have clear goals in mind when trying to leverage your social network.  This applies to planning outreach for a project and using social networking tools.
  2. Cultivating and expanding your network over time is crucial to effectiveness.
  3. Making visual social network maps is an important step in building and using a network to achieve a goal.
  4. Map networks that exist in the community, then consider relationships you have, looking for points of leverage.
  5. Concentrate the majority of outreach time on personal contact with existing network, as it will typically generate best results.
  6. Need to make “deposits” to build up your social capital, as opposed to always making withdrawals from your relationships.
  7. Get to know people in your network.  Keep in mind their interests and goals when reaching out to them for something you are trying to do.
(sorry we've had to moderate comments due to spam, your ideas will appear after we've reviewed) 

Social network maps / deposits / interests

Thanks for this David, and for sharing the docs from your brown bag. Really good of you to give them away. Could you tell me please where to find tools to create visual maps of social networks? We're starting a community-building project in West Oakland CA, and social maps would be really useful. I think we've got asset maps covered, but if you have other suggestions, please let us know here: http://ourblocks.net/mapping-the-assets-of-your-community-a-key-componen... Re your items 6 & 7, we've developed a survey of interests, needs, and skills, and would appreciate your feedback: http://ourblocks.net/survey-of-interests-skills-and-needs We're kinda stumped about how to make it easy for residents to match each other's SINs (not what we actually call them, but pretty funny). If you could point us to tools for that purpose, we'd really really appreciate it. Thanks; Leo

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