You may be asking yourself right now, what is "engagement marketing?' If I had not attended a conference on this topic led by Constant Contact, I would be just as confused as you may possibly be.

Engagement marketing is when a business or organization shares content that their particular target audience wants to hear rather than what the business or organization wants to tell them. Traditional marketing strategies tend to talk at customers rather than speak with them. For example, a business trying to sell a product on their Facebook page may simply post about their products or special offers on them. This strategy does not work as well as trying to build a friendly relationship with a customer first. If the customer likes the experience they have with this particular business, then they may decide to buy a product on their own without feeling forced.Read more

Ever been all fired up at a conference, eager to act on the ideas and inspiration created by the event? But then there comes the next day back at the office, and you're not so sure how to start taking practical steps to act on the inpsiration. Well, the increasingly clear relationship between civic health and lower unemployment rates being discussed today at the annual National Conference on Citizenship (NCoC) is sure to have folks eager to find ways to increase civic health. In particular, we are likely to seek ways to foster social cohesion and promote a vibrant nonprofit sector that can help create a community climate conducive to job creation and retention. In a nutshell, we'll be looking for practical ways people and organizations can help to build social capital. Well, that is in our sweetspot at Social Captital Inc. (SCI)! So we've put together a list of links to resources that provide practical steps people can take to build social capital. We start with our own articles, derived from our ten years of community building experience, followed by other links from around the web:Read more