You may be asking yourself right now, what is "engagement marketing?' If I had not attended a conference on this topic led by Constant Contact, I would be just as confused as you may possibly be.
Engagement marketing is when a business or organization shares content that their particular target audience wants to hear rather than what the business or organization wants to tell them. Traditional marketing strategies tend to talk at customers rather than speak with them. For example, a business trying to sell a product on their Facebook page may simply post about their products or special offers on them. This strategy does not work as well as trying to build a friendly relationship with a customer first. If the customer likes the experience they have with this particular business, then they may decide to buy a product on their own without feeling forced.Read more